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2014: The Spark of Inspiration Conceptual Genesis: In 2014, the idea of Social Vibes, initially known as Duo Cards, was ignited in the mind of its founder, Vidar. This was a time when the digital age was rapidly transforming how we connect, often leaving deeper, meaningful interactions by the wayside. Vidar envisioned a solution to bridge this gap—a concept that would evolve into Social Vibes. Beyond Digital Encounters: Vidar’s vision was clear: to transcend the superficiality of casual online interactions, which often culminated in nothing more than “Netflix and chill.” His idea was to infuse the excitement and immersive qualities of video games, like the epic adventures found in World of Warcraft, into real-life relationship building. Gathering Expert Insights: To give his idea a solid foundation, Vidar sought insights from professionals who understood human connections deeply. He consulted with therapists and sexologists who recognized the potential in his vision. They encouraged Vidar to develop a product that could foster healthier habits and deeper connections in relationships. Artistic Collaboration: To bring the idea to life visually, Vidar collaborated with a gifted Italian artist. This partnership was instrumental in crafting the first physical representation of what would become Social Vibes – a set of beautifully designed cards meant to spark not just conversation but memorable shared experiences. Pivotal Feedback: As Vidar delved deeper, he conducted surveys and focus groups. It was a revelation when these studies indicated that more than 20% of couples felt a lack of satisfaction in the quality of their shared experiences. This feedback was a crucial turning point, highlighting the need for Duo Cards to evolve beyond physical cards to a more dynamic, accessible format. The App Development Decision: Realizing the broader impact and scalability of his idea, Vidar began exploring the app development route. Initial cost estimates from agencies were significant, prompting a temporary pause. However, the dream of creating a platform that redefined connection and engagement in activities persisted. This period of reflection and planning set the stage for the eventual emergence of Social Vibes—an app with a community-driven heart, designed to ignite adventures and enrich lives through genuine connection.

2021: Shaping Social Vibes Assembling the Team: The year 2021 marked the official commencement of Social Vibes’ journey. Vidar and Haydar, bolstered by their shared vision, began assembling a diverse team. Friends and interns came onboard, contributing their skills and passion to the burgeoning project. Artistic Flourish: A key addition to the team was a talented Romanian artist, Alexei, who brought a touch of beauty and relevance to the app through his captivating couple illustrations. His art played a significant role in giving life to the various activities within Social Vibes. Initial App Developments: The team’s efforts were channeled towards developing the app’s core features. The initial version included game sessions, random activity assortments, and the ability for partners to connect and embark on activities together. This foundational build laid the groundwork for future enhancements. Micro-Influencer Outreach: In a bid to attract users, the team engaged with micro-influencers. Although challenging, these efforts provided valuable insights into user acquisition and engagement. University Collaboration & Revelations: A pivotal collaboration with CPHBusiness University brought forth enlightening survey findings. A comprehensive study conducted by the university revealed a shift in target demographics, suggesting a greater appeal for Gen Z. This revelation steered Social Vibes towards a younger, more digitally-engaged audience. Rebranding and Strategic Shift: The end of 2021 saw a strategic pivot in branding and app development. Armed with insights from the survey, the team embarked on a rebranding journey, adapting the app’s focus to cater to Gen Z’s preferences and addressing the growing concern of loneliness among young people. 2021: A Year of Discoveries and Growth Recruitment and Expansion: As the year progressed, it became evident that scaling up the team was crucial for the app’s success. New recruitments were made, bringing fresh talent and perspectives to the Social Vibes family. Building a Stronger Foundation: The year concluded with a fortified team and a renewed sense of purpose. The insights gathered and the challenges faced laid a solid foundation for the future, setting Social Vibes on a path of continuous improvement and innovation. 2021 was a year marked by learning, growth, and transformation for Social Vibes. From initial app development to strategic pivots, each step played a significant role in shaping the app into a platform poised to make a meaningful impact in the digital social landscape

2023 January: A Fresh Start with Social Vibes Gen 3.0   Embarking on a New Journey: January 2023 marked the beginning of an exciting chapter for Social Vibes. With a clear vision and a comprehensive strategy in place, the team was ready to launch the latest and most refined version of the app – Social Vibes Gen 3.0. Team Synergy and Agile Principles: The development process was spearheaded by Klaudia, the newly appointed Product Manager, alongside Vidar, acting as the Project Leader. Embracing Agile principles, they led a diverse and passionate team of over 15 international professionals, each bringing unique perspectives and skills to the table. Technical Upgrades for Enhanced Performance: The app underwent significant technical improvements, including a migration to Google Cloud Platform for better scalability and smoother user experiences. The code was meticulously revised and optimized to ensure a stable and responsive platform. User-Centric Design and Features: The focus was on creating an intuitive user experience, reducing unnecessary clicks and enhancing the fun factor. The new Adventure Hub became the starting point for users’ journeys, surrounded by a wealth of exciting activities, now illustrated with even more care and creativity. Feedback-Driven Development: The team actively incorporated user feedback into the development process. Each iteration of the app was designed to address user needs and preferences, ensuring that Social Vibes Gen 3.0 not only met but exceeded user expectations. 2023 January: The Launch of a More Engaging and Dynamic App A Warm Reception: The launch of Social Vibes Gen 3.0 was met with enthusiasm and positive responses. Users appreciated the revamped UX/UI, relishing in the more engaging and seamless navigation. Building a Strong Community Foundation: The release of Gen 3.0 was not just about technical improvements; it was about laying the groundwork for a vibrant, interactive community. The app’s new features were designed to encourage connections, adventures, and shared experiences, resonating deeply with the Gen Z audience. The launch of Social Vibes Gen 3.0 in January 2023 was a pivotal moment, symbolizing the culmination of hard work, innovation, and a deep understanding of the target audience. It was the beginning of an era where digital connections would transcend the screen, fostering real interactions and meaningful relationships. This version of Social Vibes was more than just an app; it was a gateway to a world of adventures, a platform where every user could embark on a journey of discovery, connection, and fun.

April 2023: Unveiling Social Vibes Gen 3.0 A Major Milestone: April 2023 marked a significant moment in the Social Vibes journey with the launch of gen 3.0. This release represented the culmination of months of dedicated work, embodying a new vision and an enhanced user experience. Revamped and Ready: The new version showcased a complete overhaul in both design and functionality. With improved UX/UI, users were greeted with a more intuitive, engaging, and fun interface. The focus was on reducing unnecessary interactions and streamlining the user’s journey. Feature-Rich and User-Centric Introducing the Adventure Hub: At the heart of the update was the new Adventure Hub, a central point in the app where users’ journeys begin. It was designed to be an immersive gateway to a wide array of exciting activities, tailored to individual preferences. Aesthetic and Functional Enhancements: The app not only received a visual makeover but also functional upgrades. New activities, enhanced with beautiful illustrations, added depth and variety to the user experience. Additionally, the backend underwent significant improvements for smoother performance. User Feedback at the Core Driven by Community Insights: This launch was heavily influenced by user feedback. The team actively listened to what the community wanted, returned to the drawing board when necessary, and emerged with a version that resonated more deeply with the users’ needs and expectations. The Launch Impact A New Chapter for Social Vibes: The launch of version 3.0 wasn’t just an update; it was a redefinition of what Social Vibes stood for. It signified a step forward in the mission to fight loneliness and create a platform that genuinely impacts lives positively. Gearing Up for Growth: With a more robust, appealing, and user-friendly app, Social Vibes was now better positioned to scale and reach a broader audience. It set the stage for increased user acquisition, engagement, and retention. April 2023’s launch of Social Vibes 3.0 was a pivotal moment, demonstrating the evolution of the app from a concept to a dynamic, user-focused platform. It was a clear signal that Social Vibes was not just adapting to the needs of its community but was leading the way in innovation and user experience in the social connection space.

September 2023: Introducing Enhanced Engagement A New Level of User Interaction: In September 2023, Social Vibes unveiled a pivotal update that significantly enhanced user engagement. The introduction of the Stats & Photo Editor features represented a fusion of functionality and creativity within the app. Tracking and Growth: The Stats feature provided users with an intuitive way to track their progress, achievements, and activities. This data-driven approach allowed users to set goals, monitor their growth, and stay motivated. Personalized Photo Experiences Creative Expression: The Photo Editor was a game-changer for how users shared their adventures. It enabled them to personalize their activity photos with fun and creative edits, adding a unique touch to their shared experiences. Share and Inspire: This feature encouraged users to not only participate in activities but also to creatively showcase their experiences, fostering a vibrant and visually engaging community. User Feedback and Development Responsive to Needs: The Stats & Photo Editor features were developed in response to user feedback seeking more detailed tracking and creative sharing options. Collaborative Innovation: The development team, alongside user experience experts, worked closely to ensure these features were both user-friendly and added real value to the Social Vibes experience. Impact and Reception Enhanced User Engagement: The introduction of these features saw a significant increase in user engagement and content sharing. The Stats feature provided a sense of achievement and progress, while the Photo Editor sparked creativity. Community Building: These features played a crucial role in strengthening the Social Vibes community. Users were more active and connected, sharing their unique perspectives and experiences more creatively. The Stats & Photo Editor update in September 2023 marked a significant milestone for Social Vibes. It encapsulated the app’s commitment to continuous improvement and user-centric innovation. By providing tools for tracking personal growth and enhancing creative expression, Social Vibes reinforced its role as a platform that not only connects people but also celebrates their individual journeys and shared adventures.

November 2023: A Month of Growth and Innovation for Social Vibes Launch of the Physical Product: In November 2023, Social Vibes launched its first physical product, the Adventure Deck, intricately connected with the app. This marked a significant expansion of the Social Vibes offering, providing users with a tangible element to complement their digital experience. Seamless Integration: The Adventure Deck was designed to integrate seamlessly with the app, enhancing the overall user experience and offering new dimensions of interaction and fun. Sales and Reception Initial Sales Period: Although it was the initial sales period for the Adventure Deck, the response was positive, indicating a promising future for this new venture. The tangible product offered users a new way to engage with the app’s adventures. Feedback Collection: As sales data was still being gathered, the team focused on collecting user feedback to understand the reception better and plan for future iterations and marketing strategies. User Growth and App Downloads Focus on Scaling: With the app and physical product now in place, the focus shifted towards scaling user growth. The team employed a multi-faceted approach to increase app downloads and product sales. Marketing Strategies: This included paid advertising on platforms like Instagram, Facebook, TikTok, and Google, alongside a robust social media marketing campaign. The team also leveraged networking and outreach in various groups to spread the word about Social Vibes. Team Dynamics and Development Challenges Overcoming Obstacles: Throughout the year, the team faced and overcame numerous challenges, including rebranding and redeveloping the app. Each obstacle was met with perseverance and innovation, leading to a stronger and more scalable product. Positive Team Environment: The challenges faced brought the team closer together, fostering a collaborative and dynamic work environment. November 2023: A Foundation for the Future Setting the Stage for 2024: As 2023 drew to a close, Social Vibes was positioned for significant growth and impact. With a strong team, a well-received product, and a clear vision, the stage was set for further scaling and success in the coming year. November 2023 was a pivotal month for Social Vibes, characterized by the launch of a new product, strategic marketing initiatives, and a focus on user feedback and growth. It marked a period of consolidation and preparation for the next phase of the journey, setting the foundation for continued innovation and expansion.