Social Vibes recently partnered with Malmö Game Week (MGW), one of Sweden’s premier gaming events, to transform the experience for over 7,000 attendees. Through our interactive app-based adventure “Malmö Game Week”, we helped guests discover more of the venue, engage deeply with the event’s offerings, and create lasting memories.

Malmö Game Week: A Hub for Gamers and Creativity

Held annually in Malmö, Sweden, Malmö Game Week is a major event for both casual gamers and esports enthusiasts. Spanning various gaming formats—from tabletop games to digital gaming—MGW is known for its diverse programming, including tournaments, workshops, and community-building activities. This year, they aimed to enhance guest interaction and help visitors discover all the unique elements spread across the venue, while also encouraging content creation to help promote the event.

Interactive Adventures

In collaboration with MGW, Social Vibes created an immersive adventure designed to elevate the guest experience. The Malmö Game Week Adventure guided users through different areas of the venue, encouraging them to explore, bond with others, and engage with key attractions like the Magic the Gathering & Disney Lorcana tournaments, the NerdMarket, tabletop games and much more.

Samir, Host of Malmö Game Week, commented on the collaboration:

“Our goal was to make sure every guest could discover the full extent of Malmö Game Week, create meaningful experiences, and capture great content to share with others. Social Vibes was the perfect partner to help us make this a reality.”

A Resounding Success based on User Feedback

The response from MGW attendees was overwhelmingly positive. Participants reported that the Social Vibes app helped them explore more of the event, stay longer, and enjoy deeper connections with both the venue and other guests. Attendees praised the app for being fun to use and for making their experience more dynamic and interactive.

Here’s what some guests had to say:

  • “I had a great time using the app! I discovered so many areas I wouldn’t have found on my own.”

  • “The app made me spend more time at the event, and I ended up buying more stuff because I got to see everything.”

  • “It really helped me meet new people and take lots of photos. It was a perfect guide for the big venue!”

Visual Highlights and Engagement

The adventure generated a wealth of user-created content, capturing the essence of Malmö Game Week. Our app not only enhanced the event experience but also produced valuable promotional material for MGW.

Guests took photos, participated in challenges, and shared their adventures, leaving behind a digital gallery of memories and highlights.

The Malmö Game Week adventure on the Social Vibes app

Malmö Game Week prize winners through completion of the Social Vibes adventure

Conclusion

The collaboration between Social Vibes and Malmö Game Week was a tremendous success, boosting guest engagement and satisfaction while supporting the event’s promotional goals. As we look to the future, we are excited about the possibility of partnering with more large-scale events, from gaming expos like TwitchCon and GamesCon to festivals and tech conferences.

For more information about how Social Vibes can enhance your event, contact us today!

The Malmö Game Week Adventure helped guests discover everything the venue had to offer!